Heinz and Dove Men+Care sign up for TalkSport rugby sponsorships

Heinz Big Soup, an official partner of the Super League, has signed up to sponsor TalkSport's rugby league coverage, while Unilever's Dove Men+Care is to sponsor the station's rugby union updates.

Heinz Big Soup: to sponsor TalkSport rugby league coverage
Heinz Big Soup: to sponsor TalkSport rugby league coverage

The Heinz Big Soup deal covers TalkSport's rugby league coverage throughout the 2013 Super League season, including preview features during the station's afternoon show with Hawksbee and Jacobs, and ticket giveaways.

The six-figure sponsorship was negotiated through Vizeum and will include a week-long promotion on the Adrian Durham and Darren Gough drive show, and activity in TalkSport's sister free print magazine Sport.

Chris Nunn, senior brand manager, Heinz Big Soup, said: "As proud supporters of the Super League, Heinz Big Soup is committed to maximising the sport’s awareness beyond the core fan base after a successful year of sponsorship in 2012.

"I look forward to tuning into Hawksbee and Jacobs' take on the world of Super League, which I’m sure will lead to a new legion of fans becoming involved with the sport this season."

The Dove Men+Care sponsorship includes TalkSport's live updates of the Six Nations tournament, Heineken Cup, and the home nations' autumn games, which will involve England, Wales, Scotland and Ireland taking on teams from the Southern Hemisphere.

The sponsorship was negotiated by Mindshare and includes on-air previews of weekend games with Men+Care’s team of former rugby player ambassadors and ticket giveaways for listeners.

Dove Men+Care is a partner of the Heineken Cup and put rugby at the heart of its marketing by expanding its relationship with the sport through partnerships with the Irish Rugby Football Union and the Scottish Rugby Union.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Instagram to roll out carousel ad platform

Instagram to roll out carousel ad platform

Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads.

Share
Neptune ascends White Cliffs of Dover for National Trust campaign

Neptune ascends White Cliffs of Dover for National Trust campaign

Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.

Share
Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis and Fortnum & Mason. The murders, of course, are fictitious but are being used to promote and are the subject of HarperCollins' new Hercule Poirot mystery.

Share

Get news by email