RAC kicks off £10m media agency talks

RAC, the breakdown service, has met with media agencies ahead of a possible pitch for its £10 million planning and buying duties, currently handled by ZenithOptimedia.

RAC: media duties currently handled by ZenithOptimedia
RAC: media duties currently handled by ZenithOptimedia

The company is believed to have held meetings with a number of agencies this week, although sources suggested that RAC representatives were unclear about when a formal process would begin.

ZenithOptimedia won the RAC business as part of the global account for Aviva, the insurance giant, in January 2010. Aviva sold RAC to the private-equity company The Carlyle Group in June 2011.

RAC appointed Bartle Bogle Hegarty to its advertising account in August last year after a protracted pitch involving the incumbent, Rapier, as well as Grey, Rainey Kelly Campbell Roalfe/Y&R and Saatchi & Saatchi.

The advertising pitch was initially procurement-led and formed part of a wider review of suppliers called by The Carlyle Group, but it was subsequently handled by the brand’s then incoming chief marketing officer, John Orriss, in May 2012.

Rapier had worked on the RAC digital and direct marketing business since May 2011 and the advertising account since July 2011.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why CEOs choose TV and DOOH

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Share
Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts"...

Share
Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Share

Get news by email