Carat lands media business for ATOC

The Association of Train Operating Companies has appointed Carat to its media planning and buying account.

ATOC: appoints Carat
ATOC: appoints Carat

It is believed that ATOC has appointed Carat’s Leeds office for its three main railcard brands: 16-25 Railcard, Senior Railcard and Family & Friends Railcard.

Agencies received a tender for the review in September 2012. ZenithOptimedia is the incumbent.

The majority of ATOC’s marketing activity is digital and designed to drive online sales.

ATOC appointed The Red Brick Road to handle the integrated advertising account for its railcard business in April 2011, and an outdoor and online campaign by the agency kicked off in May 2012.

ATOC is the representative body of the UK’s major train operators, including Southern and Virgin Trains. Carat and ATOC were un­available for comment.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email