Carat wins Mail Connected's £250,000 prize on behalf of Santander

Aegis Media's Carat has won £250,000 of media space in Mail newspapers in the industry-wide competition launched by Mail Connected last month.

Zoe Bale: head of press at Carat (photo: Colin Stout)
Zoe Bale: head of press at Carat (photo: Colin Stout)

Carat was judged to have provided the best answer to describe how advertising in Mail newspapers would help to drive their clients' traffic online, following an entry submitted on behalf of banking client Santander.

The entry was written and submitted by Celine Davies, associated director at Carat and the client.

Santander will now partner with The Mail to measure the effectiveness of this campaign in driving traffic to Santander’s website.

Rosemary Gorman, group ad director of Mail Connected, said: "We had a fantastic response to our competition, with entries received on behalf of 46 advertisers."

The research on which the newspaper brand's competition was based detailed a compelling story about the use of newspapers in digital activation campaigns. The research also revealed that Mail readers are less likely to navigate to advertisers’ websites using search engines, thus reducing the risk of interrupted online journeys.

Zoe Bale, head of press at Carat, said: "It’s a fantastic initiative by Mail Newspapers to demonstrate how print can drive and engage audiences online.  Santander are over the moon with the win and we are all looking forward to seeing the results of the upcoming campaign." 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Battersea's digital dog 'follows' shoppers in outdoor campaign

Battersea's digital dog 'follows' shoppers in outdoor campaign

Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past.

Share
Hooray for Hollywood: Film stars make welcome strides in TV ads

Hooray for Hollywood: Film stars make welcome strides in TV ads

Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish.

Share
What influence have newsbrands had in the 2015 General Election?

What influence have newsbrands had in the 2015 General Election?

With the election just a week away, the second in Newsworks' series of election trackers looks at the influence of newsbrands - can they really impact the election outcome when there are so many different sources of information out there? Denise Turner reports.

Share

Get news by email