Shortlist Media and Groupe Marie Claire team up to launch 'French Stylist'

Shortlist Media, publisher of the free fashion and lifestyle magazine Stylist, is launching a French edition of the women's magazine in a joint venture with Groupe Marie Claire.

Stylist: readies French edition
Stylist: readies French edition

The launch is scheduled for spring 2013. The French version of the "freemium" women’s magazine will be distributed in nine cities including Paris and Lyon with a target launch circulation of 400,000 copies per week.

It will be the first free premium magazine of its kind in the country.

Arnaud de Contades, chief executive of Groupe Marie Claire, said: "The launch of Stylist in France is an unmissable opportunity to be the first to launch into the dynamic freemium market."

The publisher and managing director is Gwenaelle Thebault, who was previously marketing director of Group Marie Claire, and the ad director will be Claire Deremaux, currently ad director on French magazine Votre Beauté.

Aude Walker, previously part of the launch team for the French Glamour, is to be editor of the magazine with Audrey Diwan, former features editor at French Glamour, as the editor at large.

Jean-Paul Lubot, associate chief executive of Groupe Marie Claire, said: "Our research shows the huge potential in the French market for an intelligent and stylish title that is handed to ambitious, professional women."

Mike Soutar, chief executive and co-founder of Shortlist Media, said: "Having created such a powerful magazine as Stylist in a market as competitive as the UK, we're confident that this is a brand that can thrive in many markets across the world."

Groupe Marie Claire specialises in upscale women's magazines in France, publishing 89 print titles which include Cosmopolitan and Marie Claire. It claims almost one in every three French women read one of their brands.

ShortList Media set up its first free quality magazine, Shortlist, in 2007.

Stylist followed in 2009 and since then the company has launched the men's fashion biannual Mode and digital brands including the email services Emerald Street and Mr Hyde.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q2 2014: Capital returns to London commercial radio top spot

Rajar Q2 2014: Capital returns to London commercial radio top spot

Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening.

Share
Tech viewpoint on multichannel content

Tech viewpoint on multichannel content

Video content is the undisputed jewel in the digital advertising crown. As an online engagement tool, it is in exponential growth, no doubt fuelling, at least in part, yet another revision upwards of online spend in the latest IPA Bellwether Report.

Share
Global viewpoint from Hong Kong

Global viewpoint from Hong Kong

In the 17 years since the handover, Hong Kong has defied almost every prediction of its demise. It is a hub city in a region wrongly relegated to secondary status when it comes to creativity. But Asia is now exacting revenge through innovation in social media.

Share

Get news by email