DCM hires former Emap exec Rob Tomalin to head business development

Digital Cinema Media (DCM), the cinema sales house, has appointed Rob Tomalin, a former senior commercial exec at Bauer Media-predecessor Emap, as its head of business development, replacing Joe Evea.

Rob Tomalin: joins DCM as head of business development
Rob Tomalin: joins DCM as head of business development

Tomalin will be in charge of realising multi-platform ad opportunities for DCM, following its switch to a new digital system. Tomalin will also lead DCM's new digital product development, with a focus on media owner partnerships and sponsorship.

Tomalin, who joined DCM this week, will report to Evea, who has been promoted to commercial director.

Most recently, Tomalin was sales and business development director at Columbus Travel Media, selling advertising for publications such as the World Travel Guide.

Tomalin started his media sales career at ITV where he spent seven years, before working at Capital Radio. He then moved on to Emap Consumer Media, now Bauer Consumer Media, to work in business development.

After working in a number of senior commercial roles at Emap, Tomalin led the strategic cross-media sales division, Emap2, from February 2007.

Evea said: "The advent of digital has made cinema a more flexible, more creative and more effective medium. Rob's wealth of experience and creativity make him the ideal candidate for DCM. This is a great time to be joining the company."

Tomalin said: "The current digital media revolution is seeing the sector undergo a massive transformation. The power of the medium has never been questioned and the opportunity for existing and new advertisers has just got significantly better."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why CEOs choose TV and DOOH

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Share
Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.

Share
Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Share

Get news by email