Facebook launches Graph Search and injects search into social

So Facebook's big and much speculated announcement isn't a search engine to rival Google as such, but it does involve search, as last night it took the covers off what the company is calling "Graph Search".

Mark Zuckerberg: Facebook chief executive at the launch of Graph Search
Mark Zuckerberg: Facebook chief executive at the launch of Graph Search

Facebook wants to introduce the essence of social networking to search.

What it doesn't do is challenge Google's control of the search engine market and the huge revenue stream that represents.

What Facebook announced, at its press conference at its Menlo Park headquarters, is something called Facebook Graph Search. It will allow users to search their network for photos, people, interests and places.

Chief executive Mark Zuckerberg said Facebook Graph Search was the third pillar of Facebook.

He said: "We have the social network, now we can truly search it."

Continue reading this post on The Wall.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share
Absolute's Anthony Abbott becomes digital product director at Bauer Media

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

Share

Get news by email