Hub Digital Networks to sell ads at 'The X Factor' auditions with Saximo

Brands will be able to advertise at ''The X Factor' and 'Britain's Got Talent' auditions later this year through Hub Digital Networks, after digital signage company Saximo picked the firm to handle its ad sales contract.

Hub Digital Networks: digital signage for client Tony & Guy
Hub Digital Networks: digital signage for client Tony & Guy

From late January, Saximo will have giant screens at live events such as the 'Britain's Got Talent' auditions, which will display ads in front of audiences before artists take to the stage or while people queue.

Hub Digital Networks aims to sell opportunities to mobile, online fashion, cinema, music and fast-food advertisers, as well as other youth brands.

Saximo is also looking to offer screens at concerts, festivals and other live events, and can offer brand sampling and other experiential marketing to complement the on-screen ads.

Mark Hockney, managing director at Saximo, said: "Hub Digital Networks are sales experts in our marketplace, plus they share our ambitions to grow, our professionalism and our desire to create a TV media channel that will enable advertisers to maximise the impact and effectiveness of their advertising campaigns."

This appointment adds to Hub Digital Networks' growing roster of media networks, which include Toni & Guy Salon Media and Acentic Media, a provider of digital TV services for hotel chains such as Marriot.

James Thornton, managing director at Hub Digital Networks, said: "As TV viewing habits change and make it more difficult to reach young people, Saximo TV presents advertisers with a real opportunity to cut through whilst our audience is out and about."

Thornton, a former head of agency sales at Amscreen, launched Hub Digital Networks in May last year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gazing ahead to the media world of 2045
[Sponsored feature]

Gazing ahead to the media world of 2045

It's been a wild 30 years, but wait till you see what's around the corner, says Paul Frampton, chief executive of Havas Media.

Share
When behaviour meets maths
[Sponsored feature]

When behaviour meets maths

As the industry obsesses over stats and clicks, Tom Laranjo from Total Media looks at how behavioural insights can elevate programmatic buying

Share
Weve reports 50% mobile customer boost following O2 deal

Weve reports 50% mobile customer boost following O2 deal

Weve, the mobile ad network, has gained an extra 10 million customers after O2 bought out its partners in the company, according to David Plumb, the Telefónica digital director.

Share

Get news by email