NEWSPAPER ABCs: Sun on Sunday falls below 2m mark in December

The Sun on Sunday has fallen below the two million circulation mark for the first time, sinking 6% between November and December, and losing 1.3 million from its headline circulation since its 2012 launch.

Sun on Sunday: falls below two million mark
Sun on Sunday: falls below two million mark

The 50p Sun on Sunday reported a circulation of 1,886,739 in December, down 6.10% on November. All the Sunday newspaper titles were down on the previous month, with the red-tops suffering the worse in the market, down 4.02%.

The Sun on Sunday's debut circulation figure in 2012 was 3,213,613. Its second audited figure was 2,426,894. Such a big loss to its headline circulation in December will be a concern to executives at the Sun On Sunday, which was launched as a replacement for the News of the World. The weekday issue of The Sun registered a circulation of 2,227,809 in December.

Across the rest of the Sunday tabloid market, the Daily Star Sunday was down 2.04% to 360,747. The Sunday Mirror was down 1.15% to 1,024,543 and the Sunday People was down 3.86% to 428,406.

Across the mid-market titles, The Sunday Express got the upperhand on its rival the Daily Mail,  and fell just 1.60% compared to The Mail on Sunday which was down 2.6%.

The worse performer across the Sunday quality market was The Observer, which fell 2.26% to 230,833, although the rest of the Sunday quality market was also down on the previous month.

Full figures for December 2012 (Click interactive graphics below for full details)

AUTOFEED INTERACTIVE DATA

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Havas Media wins media account for investment firm Source

Havas Media wins media account for investment firm Source

Havas Media International has been appointed to handle the international media planning and buying account for global investment firm Source.

Share
Welcome to the age of brands as broadcasters

Welcome to the age of brands as broadcasters

With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.

Share
Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.

Share

Get news by email