Tennant, Bolt and Branson back for Virgin Media ads

David Tennant, Usain Bolt and Richard Branson have been recalled to star in Virgin Media's latest TV activity, as part of a multi-million pound campaign launching tomorrow evening during ITV1's 'Take Me Out'.

The first of the three ads, created by Bartle Bogle Hegarty, is called "undelete". It features Branson accidentally deleting his favourite programme and then Tenant himself. Luckily, Virgin Media’s TiVo box is able recover the files.

The second ad features three Tennants arguing over what to watch. A fourth Tennant arrives to explain only Virgin Media TiVo customers can record three programmes at the same time while watching a fourth.

Bolt’s return to Virgin Media’s advertising was revealed by Campaign’s sister magazine Marketing last year. In the new ad Tennant turns around to see a bad lookalike of the 100 and 200 metre Olympic champion.

As Bolt’s lookalike attempts the Jamaican sprinter’s lightning pose the man himself arrives to show him the door, making the point that everyone should get the superfast speeds they expect – one of Virgin Media’s marketing messages.

The media planning and buying was handled by Fifty6, a joint venture between Goodstuff and Manning Gottlieb OMD, and the campaign will run across TV, print and online.

Virgin Media will also run an ad that features Tennant informing the audience about the range of BSkyB channels available on Virgin Media to the tune of a Richard Branson whale song.

Richard Larcombe, director of advertising and sponsorship at Virgin Media, said this new campaign showcases Virgin Media’s "unrivalled set top box as well as our unbeatable broadband speeds".

Larcombe said: "We’re building on a hugely successful 2012, including an outstanding line up of high profile campaigns, with Mo Farah, Stephen Fry, and of course, David, Usain and Richard.

"2013 promises even more memorable partnerships and fantastic campaigns from Virgin Media."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email