TMG signs novel Blippar ad deal with Virgin Atlantic

Telegraph Media Group (TMG), publisher of The Daily Telegraph, has partnered with Virgin Atlantic on a novel commercial deal that utilises Blippar technology in an iPad advertisement.

Virgin Atlantic: teams up with TMG to create BlippAR ad
Virgin Atlantic: teams up with TMG to create BlippAR ad

TMG claims the deal marks the first time a UK news brand has incorporated Blippar technology in an iPad ad.

It marks an attempt by TMG to steal a march on its competitors by using more innovative advertising technology.

The creative, which promotes Virgin Atlantic's discounted fares to global destinations, invites readers to use augmented reality (AR) by holding the BlippAR app on a secondary device over the iPad advertisement, to discover the best priced-flights available to chosen destinations.

The AR function allows users to find out local weather, time and cabin-crew tips, based on their selected route. The deal was planned and brokered by Manning Gottlieb OMD and the creative was carried out by  RKCR Y&R.

Mark Challinor, director of mobile platforms, TMG, said: "We have constantly been innovating in the digital and mobile arena here at The Telegraph, working with the best service providers and providing innovative solutions to our forward-looking clients and agencies.

"This is a prime example, with one of our leading advertisers capturing this augmented reality technology, within a Telegraph-created advertisement, adding value for our readers."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Zurich launches snowmen cinema campaign across Europe

Zurich launches snowmen cinema campaign across Europe

Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.

Share
Sainsbury's calls £60 million media review

Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

Share
Durex and MTV highlights risk of HIV in sexy black-and-white spot

Durex and MTV highlights risk of HIV in sexy black-and-white spot

A steamy black and white film funded by MTV and Durex depicting a young couple breathlessly uttering phases such as "I know how to get her pulse racing and make her sweat", is used to warn of the dangers of unsafe sex.

Share

Get news by email