TMG signs novel Blippar ad deal with Virgin Atlantic

Telegraph Media Group (TMG), publisher of The Daily Telegraph, has partnered with Virgin Atlantic on a novel commercial deal that utilises Blippar technology in an iPad advertisement.

Virgin Atlantic: teams up with TMG to create BlippAR ad
Virgin Atlantic: teams up with TMG to create BlippAR ad

TMG claims the deal marks the first time a UK news brand has incorporated Blippar technology in an iPad ad.

It marks an attempt by TMG to steal a march on its competitors by using more innovative advertising technology.

The creative, which promotes Virgin Atlantic's discounted fares to global destinations, invites readers to use augmented reality (AR) by holding the BlippAR app on a secondary device over the iPad advertisement, to discover the best priced-flights available to chosen destinations.

The AR function allows users to find out local weather, time and cabin-crew tips, based on their selected route. The deal was planned and brokered by Manning Gottlieb OMD and the creative was carried out by  RKCR Y&R.

Mark Challinor, director of mobile platforms, TMG, said: "We have constantly been innovating in the digital and mobile arena here at The Telegraph, working with the best service providers and providing innovative solutions to our forward-looking clients and agencies.

"This is a prime example, with one of our leading advertisers capturing this augmented reality technology, within a Telegraph-created advertisement, adding value for our readers."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q2 2014: Heart rebrand helps reach increase 20%

Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

Share
The Q2 Rajars show a high point for good old talk radio

The Q2 Rajars show a high point for good old talk radio

Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.

Share
Richard Dunmall: 'It's a good day for the future of the radio industry'

Richard Dunmall: 'It's a good day for the future of the radio industry'

On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.

Share

Get news by email