Very.co.uk strikes click-to-buy partnership with Channel 5

Very.co.uk products, including branded dressing gowns, are set to feature in the Big Brother house with click-to-buy placement on the Channel 5 website.

Celebrity Big Brother: Channel 5 signs click-to-buy placment deal with Very.co.uk
Celebrity Big Brother: Channel 5 signs click-to-buy placment deal with Very.co.uk

The partnership starts in 'Celebrity Big Brother', with the online retailer supplying pink suitcases for the housemates when they arrive in the house tonight.

Out of approximately 100 products the Shop Direct-owned brand is supplying to the house, around half will be available to buy from Channel5.com.

The collaboration between the retailer's media agency Carat and Channel 5 also provides for the housemates to be set a task involving Very.co.uk products, delivering what Rachel Gibbs-McNeil, Carat Sponsorship's associate director, said would be "maximum impact" for the client.

The partnership will resume in the summer for the next 'Big Brother' series.

Jon Owen, Very.co.uk director, said: "We were delighted with the results of our partnership with 'Big Brother' in 2012. And with an even greater level of cross-channel integration, coupled with a unique focus on our product range, this new campaign looks set to deliver even greater ROI for the Very.co.uk business."

Agostino Di Falco, Channel 5 partnerships director, said: "The product range from Very.co.uk fits the aspirational look and feel of the house and in a creative first, viewers will be able to purchase these products via Channel5.com and Very.co.uk."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Share
Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Share
#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

Share

Get news by email