Initiative picks up Omega Pharma media account across 18 European markets

Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.

Omega Pharma: appoints Initiative to its media business in 18 European markets
Omega Pharma: appoints Initiative to its media business in 18 European markets

The Interpublic Group agency will work on the Omega Pharma brand in countries including Bulgaria, Croatia, Czech Republic, Denmark, Hungary, Poland, Slovakia, Sweden and Turkey.

Total Media remains incumbent on the UK business, which was not part of the pitch process.

The appointment, part of an estimated £50m global strategic review of media requirements, marks a move by Omega Pharma towards working with global agency networks rather than individual market-level media agencies.

Marc Bresseel, president of the G14 regions at Initiative, said: "This appointment is a testament to the investment in talent and innovation we've made over the last few months to make Initiative a stronger global force, helping clients create more value.

"Omega Pharma is an ambitious player, with a fantastic portfolio of challenger brands. We look forward to helping them win and meet their ambitious growth plans."

Omega Pharma owns a portfolio of more than 60 regional and local household pharmacy brands including XLS Medical, Prevalin, Lyclear, Lactacyd, Jungle Formula, TCP, Buttercup, Dermalex, Predictor and Nytol manufacturing products for a range of ailments including weight management, allergies, coughs and colds and eyecare.

Stefan Balemans, head of global marketing at Omega Pharma, said: "This appointment in our fastest-growing set of regions enables us to start leveraging our rapidly growing media-buying scale, whilst in parallel increasing impact across all media tools through process and quality improvement in a strategic partnership."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email