TopGear mag launches interactive iPad app

BBC Worldwide's TopGear Magazine has launched an interactive iPad edition, featuring striking imagery, video and reams of car stats, as well as comment from the brand's TV hosts Jeremy Clarkson, Richard Hammond and James May.

TopGear mag launches interactive iPad app
TopGear mag launches interactive iPad app

The monthly app has been developed by Engine Creative for BBC Worldwide’s licensing partner Immediate Media, and costs £2.99 per issue.

The latest incarnation of the 19 year old magazine includes HD videos and galleries, an interactive content wheel which helps users navigate the latest TopGear news, social media links, exclusive offers and a buyers’ guide for every new car available.

At its launch last night, Charlie Turner, editor-in-chief of TopGear Magazine, called the app a "huge milestone", but stressed, "the launch is just the beginning of a very long journey for Top Gear, the interactivity and features on this app will grow exponentially over time."

Engine Creative used the Adobe Digital Publishing Suite platform to design the app, and the agency’s strategic director Andy Wise, said the challenge was "how to squeeze so much great content into the iPad edition?" The styling of the monthly magazine has also evolved with the app and its touchscreen-friendly design.

Top Gear Magazine used to average a monthly circulation of around 200,000 just three years ago, but since then its print circulaiton has tumbled to 155,017 in the first half 2012, down nearly 20% year on year.

The magazine remains the UK's most popular motoring title, and one of the most successful magazine brands in the world, with 30 licensed editions available in 68 territories.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email