Sunday Times to stream live Lance Armstrong scoop outside paywall

News International is to live stream a discussion about Sunday Times writer David Walsh's battle to prove Lance Armstrong was a drug cheat outside of the Sunday Times paywall.

Sunday Times: to drop paywall for discussion on Lance Armstrong revelations
Sunday Times: to drop paywall for discussion on Lance Armstrong revelations

News International will screen the one-off event outside of the paywall, as News International uses the event as a marketing exercise to lure in new paid-for subscribers to the site.

Earlier this year News International took the paywall down during the Queens's Diamond Jubilee.

Walsh will discuss his 13-year fight to prove seven-time Tour de France winner Armstrong used drugs to win the cycling event during a live stream of a Times+ event hosted by The Sunday Times news review editor Alan Hunter.

The event is being live streamed after tickets for the live discussion, which is taking place at 7.45pm on Thursday (13 December), sold out.

Viewers watching the discussion at home will be able to ask Walsh a question via Twitter using the hasthtag #WalshLive.

Armstrong's fall from the grace this year has dominated sports headlines and resulted in Walsh being named British Journalist of the Year and Sports Journalist of the Year at the British Journalism Awards. 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Brands need to embrace their new roles as publishers

Brands need to embrace their new roles as publishers

How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores.

Share
Campaign Big Awards entry deadline extended

Campaign Big Awards entry deadline extended

The Campaign Big Awards has extended its deadline for entries to Wednesday 8 July due to popular demand.

Share
Five years of Wimbledon and brands

Five years of Wimbledon and brands

Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at some of the tournament's more recent brand sponsors and campaigns.

Share

Get news by email