Twitter introduces Instagram-style filters

Twitter has introduced a new feature enabling users to apply colour filters to their images in a similar way to how they use Facebook-owned Instagram, which was recently pulled from the micro-blogging platform.

Twitter filter: latest feature enables users to apply colour filters to their images
Twitter filter: latest feature enables users to apply colour filters to their images

Users of Twitter’s iPhone and Android apps will now be able to apply one of eight different filters, which include vintage, and black and white, to images they tweet using their handset devices.

The update to the Twitter mobile apps also enables users to automatically enhance and crop their images before tweeting them.

In an official blog post, Coleen Baik, senior designer at Twitter, said: "Every day, millions of people come to Twitter to connect with the things they care about and find out what's happening around the world.

"As one of the most compelling forms of self-expression, photos have long been an important part of these experiences."

The move to create image filters for Twitter users comes less than one week after Instagram disabled a feature that improved the way its photos were displayed within Twitter messages.

This has lead many commentators to point to heightening tensions between Facebook and Twitter, which are battling for greater dominance in social media.

Kevin Systrom, chief executive of Instagram, swiftly denied that this had anything to do with pressure from its parent company, Facebook. He said it was to help it drive more traffic to Instagram's new website.

Twitter has in recent months taken several moves to retain greater control over the data shared on the platform, gradually reducing the amount it shares with third-party apps.

Earlier this year it pulled third-party image services, including Twitpic and yFrog, from its mobile apps as part of an overhaul.

Last year, Twitter acquired its largest third-party app, Tweetdeck, enabling it to have greater control of user activity data on the network.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.

Share
Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg Media has appointed former DMG Media and BBC Magazines leader Matt Teeman as its commercial director in Europe, Media East and Africa.

Share
CBS Outdoor acquires Van Wagner in $690m deal

CBS Outdoor acquires Van Wagner in $690m deal

Van Wagner, the outsize US poster company, has sold its billboard business to CBS Outdoor in a $690 million (£404 million) deal.

Share

Get news by email