FHM sparks Twitter outrage for 'normalising' violence against women

Bauer Media's flagship men's magazine FHM has sparked a wave of protest on Twitter after running a feature referring to a woman as a "girlfriend/mother/victim", prompting accusations of "normalising" violence against women.

FHM
FHM

 

The magazine's "What not to wear" feature (below) has received over 500 complaints in several languages via the Everyday Sexism website, while the FHM Twitter feed @FHM is yet to respond to the series of complaints from furious readers.

One tweeter @jenny_Brammall wrote: "That’s disgusting – I fail to see how such an implication of violence is funny".

While another, @lalalonghurst, wrote ‘Can’t believe I even have to say rape/murder isn’t banter, it should be obvious.’ Another twitter user argued that FHM ‘believes women only fit into 3 categories: Girlfriend, Mother or Rape Victim’.

EverdaySexism, an organisation which catalogues instances of sexism experienced by women on a day to day basis, has encouraged its users to tweet @FHM in protest.

A Bauer Media spokeswoman said: "FHM apologises unreservedly if the comment that appears in this month’s issue has been misinterpreted and has caused offence. We would like to make it clear that FHM does not condone and will never make light of violence against women."

Laura Bates, the founder of the Everyday Sexism Project, says that there is absolutely no defence for any publication to be normalising and making acceptable the notion of men making ‘victims’ of women.

‘Of course some will dismiss this as a meaningless quip, but the inclusion of such a joke within mainstream culture in this way has a very insidious and damaging effect’, she said adding that casual references like these treat gender based violence as little more than a joke or banter.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share
Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

Share
Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share

Get news by email