ITV attracts 10.6m viewers to I'm a Celeb final

The 12th series of ITV's reality show, 'I'm a Celebrity... Get Me Out of Here!', peaked with 10.6 million viewers on Saturday 1 December, a 47% audience share.

ITV attracts 10.6m viewers to 'I'm a Celebrity...' final
ITV attracts 10.6m viewers to 'I'm a Celebrity...' final

The five-minute peak audience for 'I'm a Celebrity...Get Me Out of Here!' came as viewers tuned into ITV1, ITV1 HD and ITV1 +1 at 10.15pm to watch Charlie Brooks, who plays Janine Butcher in ‘Eastenders’, crowned Queen of the jungle.

Brooks beat Pussycat Dolls' Ashley Roberts into second place, with world heavyweight champion boxer David Hayes taking third.

'I'm a Celeb's' Saturday competition included BBC1's 'Casualty' (3.6 million/14.0% share), 'Live at the Apollo' (2.4 million/10.4%), BBC2's 'Michael Jackson: Bad 25' (800,000/4.6%), Channel 4's 'Star Trek' movie repeat (1.2 million/5.8%) and Channel 5's 'Boxing' (1.3 million/5.8%)

In terms of unofficial 15 minute viewing figures, the final show of the series averaged 9.8 million and a 42% share - an increase of 200,000 viewers on last year's final.

Overall, series 12 has averaged 9.2 million viewers and a 37% share, making it the fourth most watched series ever, up on last year's series average of 8.9 million viewers.

The figures represent another good year for ITV's stalwart series, fronted by Ant McPartlin and Dec Donnelly, despite the 'I'm a Celeb' launch night on 12 November being down 200,000 viewers from the previous year.

An ITV spokesperson said: "With recorded viewing factored in, 'I'm a Celebrity...Get Me Out of Here' Series 12 is currently averaging 10.7 million viewers, making it the highest rating series in the show's history, based on consolidated data."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email