ITV attracts 10.6m viewers to I'm a Celeb final

The 12th series of ITV's reality show, 'I'm a Celebrity... Get Me Out of Here!', peaked with 10.6 million viewers on Saturday 1 December, a 47% audience share.

ITV attracts 10.6m viewers to 'I'm a Celebrity...' final
ITV attracts 10.6m viewers to 'I'm a Celebrity...' final

The five-minute peak audience for 'I'm a Celebrity...Get Me Out of Here!' came as viewers tuned into ITV1, ITV1 HD and ITV1 +1 at 10.15pm to watch Charlie Brooks, who plays Janine Butcher in ‘Eastenders’, crowned Queen of the jungle.

Brooks beat Pussycat Dolls' Ashley Roberts into second place, with world heavyweight champion boxer David Hayes taking third.

'I'm a Celeb's' Saturday competition included BBC1's 'Casualty' (3.6 million/14.0% share), 'Live at the Apollo' (2.4 million/10.4%), BBC2's 'Michael Jackson: Bad 25' (800,000/4.6%), Channel 4's 'Star Trek' movie repeat (1.2 million/5.8%) and Channel 5's 'Boxing' (1.3 million/5.8%)

In terms of unofficial 15 minute viewing figures, the final show of the series averaged 9.8 million and a 42% share - an increase of 200,000 viewers on last year's final.

Overall, series 12 has averaged 9.2 million viewers and a 37% share, making it the fourth most watched series ever, up on last year's series average of 8.9 million viewers.

The figures represent another good year for ITV's stalwart series, fronted by Ant McPartlin and Dec Donnelly, despite the 'I'm a Celeb' launch night on 12 November being down 200,000 viewers from the previous year.

An ITV spokesperson said: "With recorded viewing factored in, 'I'm a Celebrity...Get Me Out of Here' Series 12 is currently averaging 10.7 million viewers, making it the highest rating series in the show's history, based on consolidated data."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email