News International appoints Sean Adams to insight role

News International has appointed founder of The Seed, Sean Adams, to the newly created role of head of commercial insight.

Sean Adams: appointed  head of commercial insight at News International
Sean Adams: appointed head of commercial insight at News International

Adams, who joined this month, will manage a team of four specialists providing insights into current and future audience behaviour across the different platforms on which The Sun, The Times and The Sunday Times are available.

Prior to taking up his new role at NI, Adams owned The Seed, a research and strategy development company specialising in brands and communications, founded in Sydney. He ran The Seed for 10 years until early this year, during which time he worked for many of Australia's leading media owners across all media channels.

Adams will report to Abba Newbery, director of advertising strategy at News International Commercial.

Newbery said: "Sean brings a wealth of research experience to the commercial team, which will be invaluable as NI evolves and innovates to keep pace with technological developments and changes in consumer behaviour."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Virgin, Baileys and Camelot join the line-up at Media360

Virgin, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to speak at Brand Republic Group's 11th annual Media360 conference next month.

Share
My Media Week: Paul Mead

My Media Week: Paul Mead

This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.

Share
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

Share

Get news by email