Indy, ES and i commercial units rebrand under ESI Media

The commercial departments of The Independent, the London Evening Standard and i, are rebranding under the new name ESI Media, as the Evgeny Lebedev-owned titles seek to present a united offering to clients and media agencies.

Jon O’Donnell: commercial director announces the formation of ESI Media
Jon O’Donnell: commercial director announces the formation of ESI Media

Jon O’Donnell, commercial director of the three titles, said it reflects the fact the three newspapers are no longer a newspaper company, but a "media company".

The aim is to present a united offering to advertisers and clients, indicating that ESI Media can offer cross-commercial deals across the three titles. These include commercial deals across the newspapers, digital and mobile.

In 2011, The Independent and the London Evening Standard sales departments merged into a 60-sttrong sales force, as part of an efficiency drive at the publisher.

The changes will manifest themselves in-house with new phone numbers and email addresses.

Jon O'Donnell's email below:

Whether you're Orange & T Mobile or a tiny pop star that likes purple….sometimes the old names just don't seem to fit anymore.

At the commercial department of The Independent, i and The London Evening Standard, we've had just over a year to bring the two businesses together and we feel now is the right time to present ourselves with a united identity.

As of Monday the 12th November the artists formerly known as ‘The Commercial Department of The Independent, i and The London Evening Standard’ will be re-branding under the name ‘ESI Media’.

Why? Well it's a lot easier to say on the telephone than 'Good morning The Independent, i and London Evening Standard, can I help you…'

Most importantly we feel it best reflects who we now are. We aren't a newspaper company, we're a media company.

Sure, newspapers play a key part – it's difficult for them not to when The London Evening Standard is the biggest quality daily in the UK having just made an operating profit for the first time in 12 years.  We've also launched the fastest growing title in the UK with i now selling around 240,000 copies a day. We believe in print!

We believe in delivering our content to the consumer whenever they want it, in whatever format they require be it digital, mobile or print.

What can you expect to see from the ESI Media sales team? Well, we will still be offering the same high quality service that you've come to expect. We'll still be as flexible, entrepreneurial and creative as always and we're still dedicated to helping you to connect with audiences across our titles, whether individually or collectively. We will push boundaries, climb fences and wrestle bears if that's what it takes to get the right solution for you. If you want it, ESI does it.

There will be a few subtle house changes.

Emails will now be firstname.lastname@esimedia.co.uk, although we will still be able to receive emails sent to the former addresses for a period of time. Telephone numbers are changing anyway as part of a wider Northcliffe House initiative. You should be updated by your individual contacts regarding this.

And so finally, why yellow? Well it's distinctive, bright, confident and bold. We think that pretty much sums up our journey so far and hopefully sets the scene for our future.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email