Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director.

Lucy Sinclair: BBC digital marketer joins Johnston Press
Lucy Sinclair: BBC digital marketer joins Johnston Press

Sinclair will take up the role on 7 January 2013 and will report to commercial and marketing director Neil Jones. Her appointment comes as Johnston Press moves to ramp up marketing behind its digital offering.

She will be responsible for developing the brand reputation of the publisher and its 170 titles, which operate across England, Scotland and Ireland.

Johnston Press, in keeping with the rest of the newspaper industry, wants to draw more reader eyeballs to its websites for longer periods, thus enhancing its appeal to advertising.

The publisher is also currently going though the process of relaunching its titles and Sinclair will oversee the marketing of the new-look pubilications.

Sinclair was previously director of marketing and audience for the BBC Future Media, the BBC's digital media service division and has played a key role in digitising the BBC. She has also held roles as head of marketing for the BBC iPlayer and BBC Three Television.

Johnston Press chief executive is Ashley Highfield, who, during his tenure at the BBC, oversaw the development of the BBCiPlayer.

Neil Jones said: "Her experience will prove invaluable in building audience numbers across all of our platforms and developing close relationships with our consumers."

Jones, the former Carat managing director and News International executive, joined Johnston Press in May.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email