Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director.

Lucy Sinclair: BBC digital marketer joins Johnston Press
Lucy Sinclair: BBC digital marketer joins Johnston Press

Sinclair will take up the role on 7 January 2013 and will report to commercial and marketing director Neil Jones. Her appointment comes as Johnston Press moves to ramp up marketing behind its digital offering.

She will be responsible for developing the brand reputation of the publisher and its 170 titles, which operate across England, Scotland and Ireland.

Johnston Press, in keeping with the rest of the newspaper industry, wants to draw more reader eyeballs to its websites for longer periods, thus enhancing its appeal to advertising.

The publisher is also currently going though the process of relaunching its titles and Sinclair will oversee the marketing of the new-look pubilications.

Sinclair was previously director of marketing and audience for the BBC Future Media, the BBC's digital media service division and has played a key role in digitising the BBC. She has also held roles as head of marketing for the BBC iPlayer and BBC Three Television.

Johnston Press chief executive is Ashley Highfield, who, during his tenure at the BBC, oversaw the development of the BBCiPlayer.

Neil Jones said: "Her experience will prove invaluable in building audience numbers across all of our platforms and developing close relationships with our consumers."

Jones, the former Carat managing director and News International executive, joined Johnston Press in May.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

Share
Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom Media Group and Publicis Groupe to form a "merger of equals", simply not possible.

Share
Social Brands 100 Youth: Pizza Hut most social youth brand in UK

Social Brands 100 Youth: Pizza Hut most social youth brand in UK

Pizza Hut is the best brand at building and maintaining social media relationships with the UK's youth, followed by high-street bakery chain Greggs, according to social media agency Headstream.

Share

Get news by email