Free Time Out hits three-month circulation target in first month

Time Out, the London-based listings magazine, has hit its distribution target of 305,000 earlier than expected and could seek to significantly up its distribution next year.

Time Out: reaches distribution of 305,00 in first month as a free title
Time Out: reaches distribution of 305,00 in first month as a free title

Time Out has today revealed its debut audited figure of 305,348 in its first full month (October) as a free title.

Executives at Time Out had previously planned to disclose its debut Audit Bureau of Circulations (ABC) figure after three months, believing that it would take some time to establish its distribution of 305,000 copies, which was its target initial distribution.

But the title, which switched from being a paid-for title to free title in September, has hit its distribution target earlier than expected.

As a paid-for title, Time Out had been a London institution for more than 40 years, but had suffered badly in recent years, with the circulation halving to around 50,000 from its peak in the 1990s.

One source close to Time Out has told Media Week that the magazine could seek to significantly ramp up its distribution in the New Year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email