Tony Regan steps down as Initiative chief strategy officer

Initiative chief strategy officer Tony Regan is set to leave the agency, departing before the end of the year.

Initiative: chief strategy officer Tony Regan leaves the agency at the end of this month
Initiative: chief strategy officer Tony Regan leaves the agency at the end of this month

Regan will leave the Interpublic-owned agency on 30 November after just over a year in his present role.

Prior to his time as chief strategy officer at the agency, he held the position of head of planning and insight and has also held senior roles at creative agency The Red Brick Road, where he was communications director, and also WPP communications planning offshoot Nylon.

Regan's promotion to chief strategy officer was part of an ongoing restructure of the IPG Mediabrands agency following the appointment of Alex Altman as chief executive at the end of 2010.

His remit in the post was to focus on the continuing transformation of Initiative into a performance-led company, bringing together the agency's insight and evaluation specialists, with practitioners in response, digital analytics and economics.

Reagan has a wide client brief across the agency. Initiative’s client roster includes Tesco, Burger King, Hertz and Flight Centre.

A spokeswoman for Initiative said: "We can confirm that Tony Regan is leaving Initiative. We are now assessing our needs in the area of strategy and planning."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share
IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share

Get news by email