GQ unveils HTML5 website

GQ, Condé Nast upmarket men's monthly, has revamped its website with a raft of features including redesigned content and more advertising opportunities.

GQ: revamped website goes live this week
GQ: revamped website goes live this week

The revamped GQ website has been built in HTML5 and includes updated style, entertainment and comment sections.

Dylan Jones, editor of GQ, said: "This refresh is the culmination of learnings to date, taking advantage of the smartest, most sophisticated technology available, playing to the core values of the GQ brand, while capitalising on the timeliness of the web."

The revamp is part of an on-going investment in the website by Condé Nast to attract greater user numbers, as it seeks to up the ante against rivals such as Esquire magazine.

According to Google Analytics, GQ.co.uk received 6,799,132 page impressions and 584,326 unique users over a six-month period between January and June.

As part of the redesign, the website boasts new advertising opportunities, which will run alongside its existing advertising formats, such as current banner-ad formats.

GQ claims that the revamped ad formats will be more responsive. The redesigned website goes live this week.

Jamie Jouning, digital director for Condé Nast, said: "The new-look GQ.co.uk is another step on our journey towards creating best in class multi-platform brands. Like its sister site vogue.co.uk, also recently re-imagined, GQ uses cutting-edge responsive design to ensure a seamless creative experience from desktop, through tablet, to smartphone.

"GQ's online advertising strategy is non-intrusive, highly engaging and device-agnostic whatever technology you're using – it's as flexible and responsive as the content on the site."

GQ's iPad app has reported audited digital sales of 9.652 between January and June 2012.

 

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

MailOnline's £60m target on track as US site overtakes UK

MailOnline's £60m target on track as US site overtakes UK

MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track.

Share
Study finds TV and digital outdoor best at 'making brands famous'

Study finds TV and digital outdoor best at 'making brands famous'

Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide.

Share
Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

Share

Get news by email