UKTV's Gold kicks off experiential campaign

Gold, the UKTV comedy channel, is kicking off a three-month experiential campaign to increase engagement with the channel and promote its winter season of programming.

Gold: UKTV channel offers prizes of  branded  jumpers in promotional campaign
Gold: UKTV channel offers prizes of branded jumpers in promotional campaign

The experiential campaign starts at The Bullring shopping centre in Birmingham today where Initials Marketing has created area for people to watch short clips from Gold TV shows while relaxing with a cup of tea.

During the three months the "tea shop" will visit Cabot Circus in Bristol, Meadowhall in Sheffield, the Trafford Centre in Manchester, Westfield Derby and Westfield London.

The campaign will use different themes including Gold commissions such as 'Bring Me Morecambe and Wise' and 'Yes, Prime Minister', as well as its '25 Days of Christmas' campaign. At each venue people will be encouraged to text the word "Gold" to the campaign shortcode, tweet #GoldWinterWarmers or visit Gold’s Facebook page to get a Gold-branded knitted phone cosy.

Everyone who texts, Tweets or interacts on Facebook will be entered into a free prize draw and could win one of 250 knitted jumpers.

Hik Sasaki, senior marketing manager for Gold, said: "Many consumers think of Gold as a repeats channel as its current association is with older content. But in fact, Gold is now creating more of its own exclusive shows than ever before.

"This winter Gold is bringing back some of Britain’s best classic comedies combined with a selection of exciting new commissions, so raising awareness for the shows is essential."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Quirky celebs line up for Gap's 'dress normal' campaign

Quirky celebs line up for Gap's 'dress normal' campaign

Anjelica Huston and other celebrities known for having a comfortable and unique style form the backbone of Gap's autumn campaign.

Share
What's the price of success?

What's the price of success?

It's a funny old time of year at the moment, a period of relative calm in a perpetually over-stimulated industry.

Share
Steve Ballmer quits Microsoft board less than six months after resigning as CEO

Steve Ballmer quits Microsoft board less than six months after resigning as CEO

Former Microsoft boss Steve Ballmer has quit the board less than half a year after leaving the chief executive post, ending his 34-year tenure at the technology group.

Share

Get news by email