Twitter adds former News Corp president Chernin to board

Twitter has appointed media mogul and former News Corporation president Peter Chernin to its board as it seeks to strengthen its media and entertainment ties.

Peter Chernin: joins the board at Twitter
Peter Chernin: joins the board at Twitter

The micro-blogging platform announced Chernin's appointment via a tweet yesterday.

Chernin replaces former Twitter board member Mike McCue, chief executive and co-founder of personalised media app Flipboard.

The appointment comes as Twitter aims to boost ad sales of the platform and to explore media partnerships. Rather than compete with other media, Twitter maintains it works as a companion service.

Chernin joined News Corporation in 1989 and served as president and chief operating officer between 1996 and 2009. He helped launched US TV service Hulu and runs the film and TV production company Chernin Entertainment.

He also holds a board position at US digital music service Pandora.

Earlier this week, Chernin invested more than $10m (£6.3m) in Base79, the UK online video company that says it is YouTube's largest original programming partner in Europe.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Haven reviews media planning and buying

Haven reviews media planning and buying

Haven, the UK-based holidays company, is reviewing its media planning and buying business.

Share
Netflix seeks shop for launch of UK series

Netflix seeks shop for launch of UK series

Netflix is seeking an agency to promote an original TV series launching in the UK.

Share
Bauer considers free weekly launch with Kiss magazine

Bauer considers free weekly launch with Kiss magazine

Bauer Media is considering launching a magazine for the Kiss radio brand aimed at millennials.

Share

Get news by email