Rennie to sponsor Christmas on Channel 4 and UKTV

Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.

Rennie: animated idents mark brand's sponsorship of  seasonal TV programming
Rennie: animated idents mark brand's sponsorship of seasonal TV programming

The significant six-figure sponsorship will cover shows such as 'Superscrimpers Christmas Special' and 'Fabulous Baker Brothers Christmas Special' on Channel 4, UKTV’s 'Festive Entertainment' strand and Film4's daytime schedule.

The 'Festive Entertainment' strand will include 1,600 hours of programming across UKTV's network including all its channels (such as Dave and Gold), apart from Home.

JWT has made the idents, which will use animation to make light-hearted jokes about Christmas excess and convey the message that Rennie can make "tummies happy this Christmas".

The sponsorship, which was negotiated between Channel 4 sales and MediaCom Beyond Advertising, starts on Monday (19 November) and will run until the end of the year.

Ivan Lazarov, associate director at MediaCom Beyond Advertising, said: "Christmas viewing across Channel 4 and UKTV offers Rennie a big TV occasion, as well as a family presence which, combined with humorous idents, will enable the brand to connect with a period of traditional excess and drive huge brand awareness."

Channel 4 has managed the ad sales for UKTV's network since January 2011.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email