Rennie to sponsor Christmas on Channel 4 and UKTV

Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.

Rennie: animated idents mark brand's sponsorship of  seasonal TV programming
Rennie: animated idents mark brand's sponsorship of seasonal TV programming

The significant six-figure sponsorship will cover shows such as 'Superscrimpers Christmas Special' and 'Fabulous Baker Brothers Christmas Special' on Channel 4, UKTV’s 'Festive Entertainment' strand and Film4's daytime schedule.

The 'Festive Entertainment' strand will include 1,600 hours of programming across UKTV's network including all its channels (such as Dave and Gold), apart from Home.

JWT has made the idents, which will use animation to make light-hearted jokes about Christmas excess and convey the message that Rennie can make "tummies happy this Christmas".

The sponsorship, which was negotiated between Channel 4 sales and MediaCom Beyond Advertising, starts on Monday (19 November) and will run until the end of the year.

Ivan Lazarov, associate director at MediaCom Beyond Advertising, said: "Christmas viewing across Channel 4 and UKTV offers Rennie a big TV occasion, as well as a family presence which, combined with humorous idents, will enable the brand to connect with a period of traditional excess and drive huge brand awareness."

Channel 4 has managed the ad sales for UKTV's network since January 2011.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Peter Bazalgette: the creative industry needs to work together on diversity

Peter Bazalgette: the creative industry needs to work together on diversity

Sir Peter Bazalgette, the chair of Arts Council England and former chairman of Endemol, has called on the creative industries to work together to improve diversity.

Share
Labour wins industry vote at Lead 2015

Labour wins industry vote at Lead 2015

Labour's Chris Bryant won the vote of delegates at the Advertising Association's media showdown at the Lead summit by a landslide

Share
Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has said the industry needs to boost the hit rate to 100%.

Share

Get news by email