Rennie to sponsor Christmas on Channel 4 and UKTV

Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.

Rennie: animated idents mark brand's sponsorship of  seasonal TV programming
Rennie: animated idents mark brand's sponsorship of seasonal TV programming

The significant six-figure sponsorship will cover shows such as 'Superscrimpers Christmas Special' and 'Fabulous Baker Brothers Christmas Special' on Channel 4, UKTV’s 'Festive Entertainment' strand and Film4's daytime schedule.

The 'Festive Entertainment' strand will include 1,600 hours of programming across UKTV's network including all its channels (such as Dave and Gold), apart from Home.

JWT has made the idents, which will use animation to make light-hearted jokes about Christmas excess and convey the message that Rennie can make "tummies happy this Christmas".

The sponsorship, which was negotiated between Channel 4 sales and MediaCom Beyond Advertising, starts on Monday (19 November) and will run until the end of the year.

Ivan Lazarov, associate director at MediaCom Beyond Advertising, said: "Christmas viewing across Channel 4 and UKTV offers Rennie a big TV occasion, as well as a family presence which, combined with humorous idents, will enable the brand to connect with a period of traditional excess and drive huge brand awareness."

Channel 4 has managed the ad sales for UKTV's network since January 2011.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Havas Media wins media account for investment firm Source

Havas Media wins media account for investment firm Source

Havas Media International has been appointed to handle the international media planning and buying account for global investment firm Source.

Share
Welcome to the age of brands as broadcasters

Welcome to the age of brands as broadcasters

With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.

Share
Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.

Share

Get news by email