Arena scoops £2m ZSL media account

The Zoological Society of London has hired Arena Media to manage the media account for ZSL London Zoo and ZSL Whipsnade Zoo.

The agency won the £2 million business after a pitch against undisclosed agencies. Initiative, the incumbent, did not repitch for the account. Targeted campaigns will roll out in March.

The win comes as London Zoo gears up for its new exhibit, Tiger Territory, which will open in spring 2013.

Rich Storton, the commercial and communications director at the ZSL, said: "Arena Media’s creativity and digital expertise shone out for us at the pitching stage. We were very impressed with their understanding of our business and their enthusiasm for our brands."

Chris Armond, the group business director at Arena Media, said: "This is a really exciting time to be taking on the account, and we’ll be working to engage family audiences across traditional and digital media."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email