Arena scoops £2m ZSL media account

The Zoological Society of London has hired Arena Media to manage the media account for ZSL London Zoo and ZSL Whipsnade Zoo.

The agency won the £2 million business after a pitch against undisclosed agencies. Initiative, the incumbent, did not repitch for the account. Targeted campaigns will roll out in March.

The win comes as London Zoo gears up for its new exhibit, Tiger Territory, which will open in spring 2013.

Rich Storton, the commercial and communications director at the ZSL, said: "Arena Media’s creativity and digital expertise shone out for us at the pitching stage. We were very impressed with their understanding of our business and their enthusiasm for our brands."

Chris Armond, the group business director at Arena Media, said: "This is a really exciting time to be taking on the account, and we’ll be working to engage family audiences across traditional and digital media."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email