Arena scoops £2m ZSL media account

The Zoological Society of London has hired Arena Media to manage the media account for ZSL London Zoo and ZSL Whipsnade Zoo.

The agency won the £2 million business after a pitch against undisclosed agencies. Initiative, the incumbent, did not repitch for the account. Targeted campaigns will roll out in March.

The win comes as London Zoo gears up for its new exhibit, Tiger Territory, which will open in spring 2013.

Rich Storton, the commercial and communications director at the ZSL, said: "Arena Media’s creativity and digital expertise shone out for us at the pitching stage. We were very impressed with their understanding of our business and their enthusiasm for our brands."

Chris Armond, the group business director at Arena Media, said: "This is a really exciting time to be taking on the account, and we’ll be working to engage family audiences across traditional and digital media."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Sunday Times' Camilla Cavendish reminds us to value newsbrands

Sunday Times' Camilla Cavendish reminds us to value newsbrands

The media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins.

Share
Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell, which publishes OK! Magazine and the Daily Express, has promoted Chris Kelly to head of print, replacing Jane Putley who is leaving in June to join News UK as head of news.

Share
From gatherers to hunters
[Sponsored feature]

From gatherers to hunters

Through the rise of social networking, technology has transformed media recruitment - but, even in the field of IT employment, it remains very much a people business.

Share

Get news by email