Mail titles target home movers with free copies

The Daily Mail and Mail on Sunday are offering people moving home the chance to get the two papers for free for seven days.

The Mail: targets home movers
The Mail: targets home movers

Vouchers are to be distributed in the Home Move Box, a collection of samples and offers that is delivered free to people who have just moved to a new address.

Movers are identified via data Home Move Box gets from estate agents, and more than 232,000 boxes have been sent out in 2012.

It is understood the Associated Newspapers-owned titles are the first newspapers to feature in the Home Move Box and have signed up to be included in the next 60,000 boxes, according to Daily Mail circulation subscription manager Bianca Hooley.

The boxes are currently sponsored by British Gas and TalkTalk.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Robin Clarke

My Media Week: Robin Clarke

This week, Robin Clarke, MD, Sports at Starcom Mediavest Group, plots 2015 strategy with clients Heineken and Betway ahead of another giant sporting year and makes a very important purchase - his son's first pair of football boots.

Share
Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.

Share
Google responds to questions around online ad effectiveness

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

Share

Get news by email