Mail titles target home movers with free copies

The Daily Mail and Mail on Sunday are offering people moving home the chance to get the two papers for free for seven days.

The Mail: targets home movers
The Mail: targets home movers

Vouchers are to be distributed in the Home Move Box, a collection of samples and offers that is delivered free to people who have just moved to a new address.

Movers are identified via data Home Move Box gets from estate agents, and more than 232,000 boxes have been sent out in 2012.

It is understood the Associated Newspapers-owned titles are the first newspapers to feature in the Home Move Box and have signed up to be included in the next 60,000 boxes, according to Daily Mail circulation subscription manager Bianca Hooley.

The boxes are currently sponsored by British Gas and TalkTalk.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email