Immediate Media celebrates first anniversary

Magazine publisher Immediate Media has celebrated its first anniversary following the sale of BBC Magazines to private equity company Exponent.

Tom Bureau: chief executive of Immediate Media,
Tom Bureau: chief executive of Immediate Media,

The creation of Immediate Media followed the clearance by the OFT of the purchase of non-BBC-branded magazines and rights to publish BBC-branded titles under licensing and contract publishing arrangements to Exponent.

Magazines published include Top Gear, Gardeners' World, BBC History, Lonely Planet and Focus.

In January, Immediate Media purchased You & Your Wedding and Prima Baby & Pregnancy magazines from Hearst Magazines.

Tom Bureau, chief executive of Immediate Media, said: "It's been a highly successful first year for us. We've launched the new business, restructured and consolidated three companies into one, hired a bunch of great talent, moved office in London, and through all that, the business has performed really strongly.

"Our magazine business is extremely robust and outperforming the market. At the last round of ABCs, our titles were market leader in almost every category we contest. We've also launched six new magazines and expanded our portfolio through acquisitions in parenting, weddings and craft."

Bureau added: "Digitally, our web business continues to grow quickly, and in mobile, our digital content revenue is growing fast, and we are now the second largest publisher in the app market. In fact, our apps are now downloaded 16 times every minute."

The company recently launched its magazine portfolio on the Kindle Fire – a move that was timed for the European launch of the Kindle Fire tablet and Kindle Fire HD.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.

Share
Is native advertising on Tinder creepy?

Is native advertising on Tinder creepy?

If a spot cream brand swipes right on our profile we're quitting Tinder.

Share
Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.

Share

Get news by email