Sky, Lloyds and Vodafone first UK advertisers on Windows 8

Sky, Lloyds TSB and Vodafone are among the first UK advertisers to roll out in-app ad campaigns on Microsoft's new Windows 8 platform.

Microsoft Windows 8: Sky, Lloyds and Vodafone on board
Microsoft Windows 8: Sky, Lloyds and Vodafone on board

Microsoft has enabled rich media ad campaigns, which can include video and games, in apps on its new operating system, which spans mobile, tablet and PC.

The line-up of Microsoft apps includes news, sport, weather and finance. At least 25 advertisers have signed up, including 20th Century Fox and Nissan, which are both running global campaigns.

Eithne Anderson, head of marketing communications for Lloyds TSB, said: "The new platform is a great tool for us to deliver consistent brand experiences to our audiences across the different devices and apps they use, without interrupting their journey.

"This fits well with our ethos of providing customers with the right banking messages and experiences at the right time, on the right device."

BSkyB is running a campaign to promote its Sky Broadband Unlimited package. Lyssa McGowan, brand director, communications products at BSkyB said: "With consumers demanding more than ever from their broadband provider, like Microsoft we’re keen to do as much as we can to help our customers make the most of their time online."

Andy Hart, general manager of advertising and online at Microsoft Advertising UK, echoed comments made by Microsoft’s chief executive Steve Ballmer, describing the launch as "a new era".

He said: "This era is marked by innovative devices and services that are integrated and work together seamlessly, and by new advertising experiences that are beautiful, relevant, and valuable to consumers and advertisers alike."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

What needs to happen for ad viewability trading to succeed?

What needs to happen for ad viewability trading to succeed?

Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

Share
Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.

Share
Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

Share

Get news by email