The Daily Telegraph wins out in quality sector, according to readership figures

The Daily Telegraph has the biggest daily readership across print and web in the quality sector, boasting an overall daily readership of 1.87 million, beating The Times and The Guardian, according to the latest round of audited readership figures.

The Daily Telegraph: biggest daily readership across print and web in the quality sector
The Daily Telegraph: biggest daily readership across print and web in the quality sector

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Dave King, managing director of The Daily Telegraph, said: "We hold great store by the daily NRS figure as we think it is the true measure of newspaper reading habits."

The National Readership Survey Print and Digital Data (NRS PADD) gives a breakdown of daily UK reading habits of national print and digital newspapers. Today's data covers the period July 2011 to June 2012.

The figures reveal that The Daily Telegraph won out in the quality sector with an overall daily readership of 1.92 million, which, when the duplication between digital and print readers was taken out, equated to 1.87 million.

This was split between 1.38 million print readers and 536,000 digital readers.

The data should prove pleasing reading for executives at The Daily Telegraph, which while it has a higher UK circulation than its rivals, does not have the internationally reach of The Guardian's website.

Second-placed in the quality sector, according to NRS, is The Guardian which has overall daily readership figures of 1.59 million. This is split between 1.07 million print readers and 581,000 digital readers in the UK.

Third-placed in the quality sector is The Times with a combined readership of 1.33 million, split between 1.3 million print readers and 29,000 daily visitors to The Time website, which is behind a paywall.

The Independent is fourth-placed with a combined readership of 720,000 – split between 532,000 print readers and 188,000 daily visitors to the Independent’s website.

    Print Website Net Print +
Website
Total (Net)
Print Title(s) Website(s) 000s 000s 000s
Quality        
Financial Times ft.com 300 58 357
The Daily Telegraph telegraph.co.uk 1384 536 1874
The Daily Telegraph/
The Sunday Telegraph
telegraph.co.uk 1478 536 1966
The Guardian guardian.co.uk 1078 581 1590
The Guardian/
The Observer
guardian.co.uk 1165 581 1674
The Independent independent.co.uk 532 188 714
The Independent/
The Independent
on Sunday
independent.co.uk 568 188 750
The Independent/
The Independent
on Sunday/i
independent.co.uk 1080 188 1258
The Times thetimes.co.uk 1302 29 1329
The Times/
The Sunday
Times
thetimes.co.uk/
thesundaytimes.
co.uk
1569 43 1607
         
Mid-market        
Daily Express express.co.uk 1303 38 1341
Daily Express/
Sunday Express
express.co.uk 1425 38 1462
Daily Mail dailymail.co.uk 4385 956 5194
Daily Mail/The
Mail on Sunday
dailymail.co.uk/
mailonsunday.
co.uk
4673 963 5482
         
Popular        
Daily Mirror mirror.co.uk 3178 142 3311
Daily Mirror/
Sunday Mirror
mirror.co.uk 3451 142 3583
Daily Mirror/
Sunday Mirror/
The People
mirror.co.uk/
people.co.uk
3582 146 3718
Daily Record dailyrecord.co.uk 846 42 886
Daily Record/
Sunday Mail
dailyrecord.co.uk 896 42 936
Daily Star dailystar.co.uk 1436 19 1454
Daily Star/
Daily Star
Sunday
dailystar.co.uk 1502 19 1520
The People people.co.uk 232 4 236
The Sun thesun.co.uk/
thescottishsun.
co.uk
7244 311 7479

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