Immediate Media launches portfolio on Kindle Fire

Immediate Media Co is launching its magazine portfolio on Amazon App Store, a move timed for the European launch of the Kindle Fire tablet and Kindle Fire HD.

Amazon Newsstand: promotes Immediate Media titles Gardeners'  World and Olive
Amazon Newsstand: promotes Immediate Media titles Gardeners' World and Olive

Launch titles including popular brands such as BBC History Magazine, Olive Magazine and BBC Worldwide-owned titles Top Gear and Lonely Planet Traveller come with a free trial subscription, recurring subscription options, and current and back issue purchases.

In addition to the initial Kindle Fire launch-day titles, 16 other brands from Immediate Media's portfolio will become available this week. The line-up will not include Radio Times or any children's magazines.

Immediate Media worked with London-based MagazineCloner to bring its titles to Amazon's new device.

Rebekah Billingsley, publishing director for mobile devices at Immediate Media, said: "With so much press and public interest in the new Kindle, we're delighted that Amazon is promoting several of our titles on its Newsstand, offering a 60-day free trial for BBC History, Olive, Gardeners' World and BBC Music, with BBC Wildlife soon to follow.

"We believe the Kindle Fire and subsequent HD devices will provide yet another exciting platform for our great content."

In August, Immediate Media promoted Jason Elson to the role of ad director, working across the company's food portfolio.

MagazineCloner.com claims to have more than 1,000 apps live on multiple platforms.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

Share
Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

Share
Haywards pickles launches £750k brand-building campaign with Metro

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

Share

Get news by email