JCDecaux partners Airvertise to cut 3D outdoor costs

JCDecaux has signed an exclusive UK partnership with Airvertise, the company that has patented PosterProps, which adds 3D elements to outdoor advertising campaigns at a lower cost than traditional construction.

JCDecaux and Airvertise: run Guinness campaign
JCDecaux and Airvertise: run Guinness campaign

JCDecaux claimed that due to cheaper production costs, the new product will transform the cost of spectacular advertising, enabling clients to book 50 3D billboards for the cost of 10 traditional 3D specials.

According to JCDecaux, PosterProps are inflatable, easier to transport, can be mass produced cheaply and can also be used on wallwraps as well as billboards. The product can form complex shapes including food, drink, confectionery and electronic goods.

As yet, Guinness is the only brand to have trialled this new medium with JCDecaux in the UK, using it to display a pint in 3D. 7UP recently ran a campaign using the medium in the US in April this year.

Sam Bird, director of productions and creative solutions, said: "This is about creating, big, bold Outdoor spectacular campaigns that are simply unmissable. This high-impact 3D product will enable clients to bring their brands spectacularly to life on the streets, amplifying their wider Outdoor campaigns.

"Airvertise are our official Out of Home (OOH) UK partner and we are delighted to be working with them to facilitate national specials campaigns and to open up the specials market to even more clients."

Airvertise was founded in 2010 by the inventor Richard Mark Peter and Tony Gearty (co founders and co-directors of the company).

Tony Gearty, chief executive of Airvertise, said: "We are delighted to have teamed up with JCDecaux which means that clients can now have several 3D adverts for the same investment they would previously have paid for just 1 hard-format 3D prop."

Earlier this month, JCDecaux digitised all of its poster sites on the Cromwell Road, calling it "The Cromwell Road Digital Gateway".

In July, the company hired ex-BAA ad chief Juan Perez to be its new director of retail, replacing Steve Arnold.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.

Share
Brands on Buzzfeed: Just add puppy GIFs

Brands on Buzzfeed: Just add puppy GIFs

We take a look at McVitie's posts on Buzzfeed (a long look, puppies are involved), James Cordon's bod and an even longer look at April Fool's Day pranks over the past decade.

Share
Martin Sorrell: Advocacy is part of advertising

Martin Sorrell: Advocacy is part of advertising

Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell.

Share

Get news by email