'Stupid rivalry' between TV and internet is over, says Thinkbox's Alps

VIDEO: The TV and internet industries are "working together much more closely," says Tess Alps, executive chairman of commercial TV advertising trade body Thinkbox.

Speaking at the IAB's Engage conference last week, Alps said the 'stupid rivalry' that existed between the two is gone and the tendency to assume the internet will be the death of TV has given way to an understanding of co-existence and mutual benefit.

Alps added that social media was making the live TV experience stronger and more of a human need.

"The need to be part of the conversation live," around TV shows like 'The X Factor' and 'Game of Thrones', she said, "means you watch live TV".

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Five years of Wimbledon and brands

Five years of Wimbledon and brands

Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at some of the tournament's more recent brand sponsors and campaigns.

Share
How to build influence in a multi-platform media world

How to build influence in a multi-platform media world

What are the key ingredients a multi-platform business media owner needs to build significant influence with a priority audience group? Matt Teeman, commercial director, Bloomberg Media, EMEA shares his thoughts.

Share
Telegraph redesigns print edition for 160th birthday

Telegraph redesigns print edition for 160th birthday

The Daily Telegraph has marked its 160th anniversary with a refresh in design of its print edition today, which sees the former gothic masthead restored on the front page.

Share

Get news by email