'Stupid rivalry' between TV and internet is over, says Thinkbox's Alps

VIDEO: The TV and internet industries are "working together much more closely," says Tess Alps, executive chairman of commercial TV advertising trade body Thinkbox.

Speaking at the IAB's Engage conference last week, Alps said the 'stupid rivalry' that existed between the two is gone and the tendency to assume the internet will be the death of TV has given way to an understanding of co-existence and mutual benefit.

Alps added that social media was making the live TV experience stronger and more of a human need.

"The need to be part of the conversation live," around TV shows like 'The X Factor' and 'Game of Thrones', she said, "means you watch live TV".

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

David Abraham MacTaggart lecture: full text

David Abraham MacTaggart lecture: full text

Read the full text of David Abraham's speech, called 'After The Gold Rush: Sustaining creative risk in UK television for the next generation', given at the Edinburgh International Television Festival.

Share
David Abraham attacks Malone and Murdoch in MacTaggart lecture

David Abraham attacks Malone and Murdoch in MacTaggart lecture

David Abraham, the chief executive of Channel 4 has taken aim at the Liberty Global chairman, John Malone, Viacom and BSkyB in the MacTaggart lecture.

Share
Smith replaces Weston at Clear Channel

Smith replaces Weston at Clear Channel

Clear Channel has hired Mark Smith, the planning operations director at Kinetic, in the new role of agency director, replacing Ged Weston, who is joining Eye Airports as sales director.

Share

Get news by email