Sky to sponsor drive time on Magic 105.4

BSkyB is to use a nine-month sponsorship of Angie Greaves' drive-time show on Bauer Media's Magic 105.4 to highlight the range of Sky programming on air each evening from tomorrow (30 October).

Angie Greaves: BSkyB to sponsor her drive-time show on Magic 105.4
Angie Greaves: BSkyB to sponsor her drive-time show on Magic 105.4

The sponsorship will include three 10-second credits every hour of the drive-time show, as well as one 30-, 40- or 50-second sponsorship feature. Sponsorship features will also air on Magic 105.4's breakfast show with Neil Fox.

The sponsorship credits will be made by Bauer Media's in-house team and voiced by Magic 105.4's showbiz reporter, Jamie Edwards. The activity was planned and bought by MediaCom.

Sky will use the sponsorship to promote programming including shows from Sky1, Sky Living and Sky Atlantic, as well as themes such as drama, sport and comedy.

Bob Suppiah, promotions and partnerships director at BSkyB, said: "This sponsorship will help us showcase the breadth of great quality entertainment on Sky."

The promotions will direct listeners to a dedicated section on Magic.co.uk where listeners will be able to find more information about the content Sky offers.

Previous sponsors of the show include Specavers and Lloyds.

Karen Stacey, broadcast sales director at Bauer Media, said: "This highly targeted sponsorship deal is a great example of how Magic 105.4 and other Bauer radio stations across the 'Place Portfolio' can enable large entertainment brands to reach millions of relevant consumers."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Netflix gears up for European launches

Netflix gears up for European launches

Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.

Share
Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region.

Share
Ads fail to represent parenting properly, claims new research

Ads fail to represent parenting properly, claims new research

Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.

Share

Get news by email