GroupM and UM land Johnson & Johnson's £200m media business

Johnson & Johnson, the health and skincare company, has handed IPG's UM and GroupM's MEC its EMEA media planning and buying business, estimated to be worth £200 million.

Listerine: J&J brand
Listerine: J&J brand

GroupM is has created a dedicated MEC-backed unit called Primus to house the account.

Primus will handle the UK, France, Germany, Russia, Central and Eastern Europe. 

The cosmetics giant called the review in June and the pitch process involved Carat (the incumbent) OMD, UM and Group M’s MEC–backed Team J&J.

Carat had held the EMEA account since 2007.

In a statement J&J told Media Week: "The outcome of the comprehensive review is that we are consolidating our media planning and buying agencies for our consumer businesses and brands in EMEA from four to two.

"MEC and Universal McCann will begin their new contract with us, effective, January 1, 2013.  We will work closely with our agency partners over the next few months to ensure our brands have optimal support during the transition period."

According to Nielsen figures, J&J spends £19 million on UK media. Brands supported include Listerine and Neutrogena.

UM will handle the J&J media account Spain, Italy, Portugal,  the Middle East, North Africa, Pakistan and the Balkans.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email