GroupM and UM land Johnson & Johnson's £200m media business

Johnson & Johnson, the health and skincare company, has handed IPG's UM and GroupM's MEC its EMEA media planning and buying business, estimated to be worth £200 million.

Listerine: J&J brand
Listerine: J&J brand

GroupM is has created a dedicated MEC-backed unit called Primus to house the account.

Primus will handle the UK, France, Germany, Russia, Central and Eastern Europe. 

The cosmetics giant called the review in June and the pitch process involved Carat (the incumbent) OMD, UM and Group M’s MEC–backed Team J&J.

Carat had held the EMEA account since 2007.

In a statement J&J told Media Week: "The outcome of the comprehensive review is that we are consolidating our media planning and buying agencies for our consumer businesses and brands in EMEA from four to two.

"MEC and Universal McCann will begin their new contract with us, effective, January 1, 2013.  We will work closely with our agency partners over the next few months to ensure our brands have optimal support during the transition period."

According to Nielsen figures, J&J spends £19 million on UK media. Brands supported include Listerine and Neutrogena.

UM will handle the J&J media account Spain, Italy, Portugal,  the Middle East, North Africa, Pakistan and the Balkans.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

8 things I learnt as an IPA ad student

8 things I learnt as an IPA ad student

I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.

Share
McDonald's marks 40 years with charity ad

McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

Share
BSkyB secures £4.9bn for Sky Europe deal

BSkyB secures £4.9bn for Sky Europe deal

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.

Share

Get news by email