IAB Engage: Be 'agile, fast, work in real time and use data', says Google's Mark Howe

Companies that will succeed are "agile, fast, work in real time and use data", according to Mark Howe, Google's sales chief, who said technology should be "there when you need it and get out of the way when you don't".

Mark Howe: Google chief at IAB Engage
Mark Howe: Google chief at IAB Engage

Speaking at the Internet Advertising Bureau (IAB) Engage conference, Howe said the majority of time at Google is "spent on products and services that are geared to deliver technology which will improve consumers' lives and business lives".

Howe said he considers himself to be "blessed" to work at Google: "[It] doesn't just ignite my thinking but regularly blows my mind. Especially when I go back to the mother ship."

"We have to go back reasonably regularly to be reprogrammed," he joked.

Howe, whose full title is managing director, agency operations, north and central Europe at Google and country sales director at Google UK, joined the search giant in 2006 from Ids, the digital TV sales house.

He talked the 1,000 plus delegates through three "audacious projects" Google is working on, including Google Glass spectacles, driver-less cars and Google Fiber broadband, before introducing the Cambridge Satchel Company.

The Cambridge Satchel Company was created four years ago by Julie Deane on her kitchen table over the summer holiday, with just £600 and a £50 Google ad words voucher. Today, its bags are shipped to 120 countries around the world.

Howe said: "In a digital world the companies that will succeed are agile, fast, work in real time and use data to enhance their business."

Other executives speaking at the conference today include Dick Costolo, chief executive of Twitter, Fru Hazlitt, managing director of commercial and online at ITV, and Ajaz Ahmed, founder and chairman of AKQA.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Forest slams ASA decision on DoH smoking ad claims

Forest slams ASA decision on DoH smoking ad claims

Smoking rights campaign group Forest has clashed with the Advertising Standards Authority and the Department of Health over claims in a television ad that smoking can cause "mutations" in the body.

Share
Maxus confirmed as world's fastest growing media agency

Maxus confirmed as world's fastest growing media agency

Maxus is the world's fastest growing media agency network over the last five years, while sibling MediaCom continues to be the biggest followed by Carat, according to agency evaluators Recma.

Share
Lori Cunningham out in Telegraph reshuffle

Lori Cunningham out in Telegraph reshuffle

Lori Cunnigham, director of digital revenues at Telegraph Media Group, is believed to be another high-profile departure at the publisher.

Share

Get news by email