RAJAR Q3 2012: Radio consumption drops as digital stalls

The nation's radio consumption dipped 5% this summer, while digital listening dropped back from the highs of the second quarter.

DAB: listenership up in Q3 while online listening fell
DAB: listenership up in Q3 while online listening fell

The number of listening hours registered by Rajar's diary system fell from 1.076 billion in the third quarter of 2011, to 1.023 billion.

The Rajar period ran from 25 June to 16 September, including the Olympics and the Paralympics.

As in TV, commercial radio stations were shut out of the Olympics by the BBC's host broadcaster status.

Commercial radio was not especially impacted by the BBC's performance, with its share of hours holding steady at 43.3%.

But as it and the BBC had a smaller cake to divide between them, commercial's hours dropped from 466 million last year, to 443 million, and the BBC's hours dropped from 586 million to 554 million.

The movement of radio consumption to digital platforms unexpectedly took a backwards step. Having reached a record 31.5% in the second quarter, digital's share dropped back to 31.3% in the third.

While DAB and digital television listening increased from the last quarter, online listening (which includes apps) dropped from 4.6% to 4.2%.

However, digital's share is still up year on year, from 28.2% in the third quarter of 2011.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

What's next for Twitter to become more ad-friendly?

What's next for Twitter to become more ad-friendly?

After a mixed set of results for the social messaging network in the second quarter of 2015, Wunderman's senior client director says its event targeting platform is a positive step forward.

Share
Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani will be leaving Haymarket to join Bloomberg Media as commercial editor for Europe, the Middle East and Africa.

Share
DreamWorks to launch first dedicated channel in Thailand

DreamWorks to launch first dedicated channel in Thailand

DreamWorks Animation is to debut its DreamWorks channel in Thailand alongside local pay TV operator CTH and HBO Asia.

Share

Get news by email