BT trademarks potential names for sports channels

BT is considering a number of brands for its new sports channels, including BT Sport1 and 2, BT Sports1 and 2 and, if it only launches a single channel, BT SPORT.

Jake Humphrey: will host BT’s Barclays Premier League football coverage
Jake Humphrey: will host BT’s Barclays Premier League football coverage

BT, which launches its premium sports offering next year, has registered a number of trademarks at the Intellectual Property Office, including BT Sport1, BT Sport2, BT Sports1 and BT Sports2, and BT SPORT.

Sources close to BT confirmed the registered trademarks were potential brand names for the new BT sports channels, but said no decision has yet been made.

The new BT channel or channels will show the Barclays Premier League and Premiership Rugby games that BT won earlier this year, as well as other sports if it manages to win further rights.

Although there are no clashes between the Barclays Premier League and Premiership Rugby games, it is thought that many of the other sports BT is interested in could cause scheduling issues and so it would need more than one channel.

Last week, BT confirmed it had hired Simon Green, the former chief executive of boxing channel BoxNation, to run its sports channel. He will start his new role on 1 November.

Marketing's sister title Campaign revealed last month that BT was planning to scrap its BT Vision boxes and review the future of the BT Vision brand, when it begins to offer both free and pay-TV services through YouView boxes.

BT has spent tens of millions of pounds marketing its pay TV services since its launch at the end of 2006, but despite having offered Sky Sports 1 and 2 since 2010, it had just 728,000 subscribers by the end of June.

A spokesman for BT declined to comment.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email