Facebook loses EMEA chief Joanna Shields to Tech City

Facebook's top executive in Europe, Joanna Shields, is leaving to spearhead the government's scheme to create a 'Silicon Valley' cluster of technology businesses in East London.

Joanna Shields: vice-president for Facebook EMEA
Joanna Shields: vice-president for Facebook EMEA

Shields, who is vice-president and managing director of Facebook EMEA, is to become chief executive of the Tech City Investment Organisation in January.

The social network, which is also looking for its first UK managing director, does not have a replacement for her lined up yet.

At TCIO Shields will replace Eric van der Kleij, who did not renew his contract when it ended this summer. She will also take up a position with the government as ambassador for the Digital Industries.

Shields joined Facebook in 2010, after a brief period working at Elisabeth Murdoch's digital media media venture ShineVu. She made her name at the social network Bebo, where she was president. She oversaw the sale of the business to AOL for $850m (£417m), later becoming president of its social media divison.

Prior to her role at Bebo, Shields was managing director at Google, where she was responsible for building and managing the company's advertising and syndication network across Europe, Russia, the Middle East and Africa.

The Tech City Investment Organisation (TCIO) was set up by the government department of UK Trade and Investment in April last year, to support the growth of technology businesses in East London and make it the location of choice for tech and digital businesses.

Businesses that have set up offices in Tech City include Amazon, Google, Intel and Cisco. Shields’ role will involve helping to promote the area, raising its profile internationally, and attracting investment.

During her time at Facebook, Shields has been instrumental in implementing its strategy to garner support for the social network from major brands and agencies.

In April this year, Shields was named one of the UK’s ‘social media millionaires’ in the Sunday Times Rich List 2012. She reportedly made £13m when AOL bought Bebo.

Earlier this year she hosted the UK version of Facebook’s first marketing world conference. Her stake in Facebook is said to be worth at least £40m.

Prime Minister David Cameron commented on Shields' appointment: "The success of Tech City shows just what can happen when we back some of our most innovative and aspiring companies to grow, helping the UK compete and thrive in the global race.

"Joanna’s experience will be hugely valuable in supporting Tech City as it goes from strength to strength, and as a Business Ambassador promoting the UK around the world," he said.

Shields, who is from the US originally, said that working in the UK for the past decade has proven it has the potential to become a "major force in digital innovation."

"Throughout my career I have had the privilege of working with great entrepreneurs and innovators to create thriving new businesses and industries. The seeds have been sown in East London for a dynamic and successful cluster: we have the infrastructure, the technology and the talent, now we need to accelerate the growth," she said.

A Facebook spokeswoman issued the following statement: "Joanna has been a tremendous contributor to our EMEA organization and her leadership and passion will be missed.   

"Facebook supports the UK Government's vision for building a stronger technology-based economy and start-up ecosystem, and we wish Joanna every success as she moves into her new role at the Tech City Investment Organisation and as the Business Ambassador for Digital Industries."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Elgin Marbles campaigners launch provocative outdoor ad in London

Elgin Marbles campaigners launch provocative outdoor ad in London

Lobbying efforts to persuade the British Museum to "return" the Elgin Marbles to Greece have taken a surprising turn.

The New Day: media agencies' view on paper's closure

The New Day: media agencies' view on paper's closure

Trinity Mirror's "ambitious" and "bold" decision to launch The New Day in a declining print market was not backed up with enough resources and suffered from a lack of digital engagement, media agencies have told Campaign.

Northern & Shell turns to comScore to boost audience reach claims

Northern & Shell turns to comScore to boost audience reach claims

The owner of the Daily Express, OK! and The Health Lottery claims its online content is twice as likely to reach its target audience than the average website after commissioning independent research from comScore.


Get news by email