Vevo hires former C4 digital chief Errol Baran as commercial director

Vevo, the music video site, has hired Errol Baran, former head of future and digital media advertising at Channel 4, as its new commercial director.

Errol Baran: joins Vevo
Errol Baran: joins Vevo

Baran worked at Channel 4 for 11 years. Under his leadership it became the first major broadcaster to develop a range of different digital ad formats and he led its on-demand advertising deal with Virgin Media. He left in December last year amid a restructure of the sales team.

He fills the commercial director role left vacant after a restructure at Vevo last July, which led to the departure of Jonathan Lewis, UK managing director, and Jon Lewin, commercial director. Lewis now works at Baran’s previous employer Channel 4 as head of digital and partnership innovation, a role formed by the restructure.

Baran start at the business today, reporting into Nic Jones, senior vice president, international, Vevo, who runs the UK operation.

Jones told Media Week: "Errol is a fabulous hire and his track record at Channel 4 speaks for itself." 

Vevo, which launched 18 months ago, has struck commercial deals with brands including Unilever’s Lynx, HSBC and Magners, in the UK.

Jones said that the main focus for Vevo now is expanding the business to more international markets.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

Share
Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Ashley Highfield, the chief executive of Johnston Press, has hailed the acquisition of i as an opportunity to gain significant national advertising scale and win "some of the pounds from The Times and the Telegraph".

Share
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

The advertising boss of ESI Media has claimed The Independent can thrive as a strong digital-only brand because of its journalism and that other publishers will be looking to follow suit by shutting their print editions.

Share

Get news by email