Vevo hires former C4 digital chief Errol Baran as commercial director

Vevo, the music video site, has hired Errol Baran, former head of future and digital media advertising at Channel 4, as its new commercial director.

Errol Baran: joins Vevo
Errol Baran: joins Vevo

Baran worked at Channel 4 for 11 years. Under his leadership it became the first major broadcaster to develop a range of different digital ad formats and he led its on-demand advertising deal with Virgin Media. He left in December last year amid a restructure of the sales team.

He fills the commercial director role left vacant after a restructure at Vevo last July, which led to the departure of Jonathan Lewis, UK managing director, and Jon Lewin, commercial director. Lewis now works at Baran’s previous employer Channel 4 as head of digital and partnership innovation, a role formed by the restructure.

Baran start at the business today, reporting into Nic Jones, senior vice president, international, Vevo, who runs the UK operation.

Jones told Media Week: "Errol is a fabulous hire and his track record at Channel 4 speaks for itself." 

Vevo, which launched 18 months ago, has struck commercial deals with brands including Unilever’s Lynx, HSBC and Magners, in the UK.

Jones said that the main focus for Vevo now is expanding the business to more international markets.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Netflix gears up for European launches

Netflix gears up for European launches

Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.

Share
Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region.

Share
Ads fail to represent parenting properly, claims new research

Ads fail to represent parenting properly, claims new research

Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.

Share

Get news by email