MediaCom picks up Arriva media business

MediaCom has been awarded the media account for Arriva buses as part of a competitive pitch that knocked incumbent PHD off the business.

Arriva UK Bus: appoints MediaCom to handle its media business
Arriva UK Bus: appoints MediaCom to handle its media business

The brief will include media planning and buying both online and offline, as well as online search campaigns to promote Arriva's services across all regions. MediaCom will start work on the business next year.

Cora Robinson, head of marketing for Arriva UK Bus, said; "MediaCom delivered a very good tender that demonstrated an excellent understanding of our business and industry.

"2013 will see the launch of a new marketing strategy with ambitious plans for the future, so the appointment of such a strong, established media agency will help support the effective delivery of these plans. We are looking forward to working closely with MediaCom over the next three years."

Paul Bramwell, managing director of MediaCom’s Birmingham office, where the account will be based, said: "Arriva UK Bus is an exciting brand with a strong national relevance and valuable proposition, so we are delighted to be working with them to develop a wide-reaching and effective media program that will ultimately encourage more customers to choose the bus."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Inspiring the new cultural shift at Primesight

Inspiring the new cultural shift at Primesight

From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion.

Share
Ocean Outdoor finds new owners in Searchlight Capital

Ocean Outdoor finds new owners in Searchlight Capital

Searchlight Capital Partners, the private equity owner of Hunter wellies, has bought a majority stake in Ocean Outdoor for an estimated £80 million.

Share
Top 10 regional press ads
Share

Get news by email