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Mother's Christmas ad for Boots was the most creative ad of those tested by the Radio Advertising Bureau in the second half of 2013.
The decision to make BBC Three only available on the iPlayer flies in the face of viewing trends, warns Emerson Bramwell, head of insight at Dentsu Aegis Media's Vizeum UK.
Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.