Borg will lead the client services team and take responsibility for growing client relationships and maximising revenues. He will report into Grapple chief executive Alistair Crane and joins from full-service agency Conrad Advertising, where he spent nine months as commercial director.
Borg left News International in January of this year after heading up its classified division across The Times and Sun titles. Crane says he has appointed Borg to the newly created commercial role because the agency seeks to accelerate its "growth ambitions".
In the past six months Grapple has landed clients including Procter & Gamble, RBS, Barclays and AEG Europe.