Virgin Media extends free Tube web access to end of year

Virgin Media is extending the free use of Wi-Fi on the Tube until the end of the year after recording more than one million browsing sessions in a single day, the company said.

Virgin Media: free Wi-Fi services on the Tube extended to end of the year
Virgin Media: free Wi-Fi services on the Tube extended to end of the year

The move marks a change in strategy for Virgin Media, as initially it had intended for the free Wi-Fi to run only until the Olympics had finished.

The service will be free to everyone throughout 2012, while in 2013 the Wi-Fi portal with TfL travel information, updates and London news and entertainment will remain free for Tube passengers.

In the New Year, customers who are not signed up to Virgin Media or Virgin Mobile will not be able to leave the portal page in order to browse the web.

However, Virgin Media is in discussions with other mobile services about the possibilities of offering free internet access to people not on the Virgin network.

Wi-Fi is now available in 72 London Underground stations and is due to be rolled out to up to 120 stations.

Virgin Media claims over 661,000 people are now online underground with Waterloo, Victoria, King’s Cross and Oxford Circus being the busiest stations in terms of online traffic.

Jon James, executive director of broadband at Virgin Media, said: "Commuters and visitors will be able to make use of the internet throughout 2012 and we’re in positive talks with potential wholesale partners to ensure a fantastic experience for all Tube passengers throughout 2012 and beyond."

A Virgin Media spokeswoman said it will not be rolled out to all stations because it is focusing on the "most useful" stations and added there were technical difficulties with installing it in some stations.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Digital out of home: navigating the revolution of the oldest medium

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

Share
My Media Week: Simon Kilby

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

Share
Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Share

Get news by email