Virgin Media extends free Tube web access to end of year

Virgin Media is extending the free use of Wi-Fi on the Tube until the end of the year after recording more than one million browsing sessions in a single day, the company said.

Virgin Media: free Wi-Fi services on the Tube extended to end of the year
Virgin Media: free Wi-Fi services on the Tube extended to end of the year

The move marks a change in strategy for Virgin Media, as initially it had intended for the free Wi-Fi to run only until the Olympics had finished.

The service will be free to everyone throughout 2012, while in 2013 the Wi-Fi portal with TfL travel information, updates and London news and entertainment will remain free for Tube passengers.

In the New Year, customers who are not signed up to Virgin Media or Virgin Mobile will not be able to leave the portal page in order to browse the web.

However, Virgin Media is in discussions with other mobile services about the possibilities of offering free internet access to people not on the Virgin network.

Wi-Fi is now available in 72 London Underground stations and is due to be rolled out to up to 120 stations.

Virgin Media claims over 661,000 people are now online underground with Waterloo, Victoria, King’s Cross and Oxford Circus being the busiest stations in terms of online traffic.

Jon James, executive director of broadband at Virgin Media, said: "Commuters and visitors will be able to make use of the internet throughout 2012 and we’re in positive talks with potential wholesale partners to ensure a fantastic experience for all Tube passengers throughout 2012 and beyond."

A Virgin Media spokeswoman said it will not be rolled out to all stations because it is focusing on the "most useful" stations and added there were technical difficulties with installing it in some stations.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email