Times titles to publish corporate sales to boost ABC figures

The Times and The Sunday Times will return to divulging corporate sales in their Audit Bureau of Circulations (ABCs) figures after a three-year hiatus, in a move likely to boost the titles' overall circulations by around 19,000 copies.

The Times: corporate sales boost to circulation figures
The Times: corporate sales boost to circulation figures

The national newspaper ABCs for September will be disclosed later today.

The News International titles join the publishers of The Daily Mail, Financial Times and Independent, whose papers currently include figures for discounted multiple circulations.

Multiple copies are bundled and sold at discounted rates to corporate customers such as airlines and hotels, who give them away to their customers.

Other newspapers such as the Telegraph titles do not include corporate sales in their overall ABCs figures.

News International, which supplies customers including British Airways, Eurostar and Marriott Hotels, says it is making the move because the figures represent a profitable aspect of its circulation rather than merely an adjunct of its marketing.

A News International spokesperson said: "We believe in charging a fair price for our journalism and are pleased our partners believe there is a value attached to providing their customers with The Times or The Sunday Times.

"Those customers are a valuable part of our readership and we believe those sales should be reflected in the ABC figures."

The Times and The Sunday Times previously included corporate sales in its ABCs, but stopped doing so at the end of 2009.

According to last month's ABCs, The Times reported a circulation of 407,720 in August while The Sunday Times reported a circulation of 914,685.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email