DCM hires Clear Channel's Zoe Jones as marketing director

Digital Cinema Media, the cinema ad sales house, has appointed Zoe Jones, currently Clear Channel International's head of communications, as its new director of marketing, replacing Fleur Castell.

Zoe Jones: joins DCM
Zoe Jones: joins DCM

Jones will join DCM on 29 October and will be charged with developing marketing communications to support the Odeon and Cineworld-owned firm's cinema advertising sales operation.

In her new role Jones will report to Simon Rees, managing director of DCM.

At the end of last month DCM switched its ad serving to digital and is now able to offer brands greater flexibility and get campaigns on screen much more quickly.

Jones has been at Clear Channel since 2006. Sha has held various marketing communications roles including PR manager and head of communications at Clear Channel Outdoor UK before moving to its international business.

Earlier in her career Jones worked at the Professional Publishers Association (PPA) as editorial communications manager.

Rees said: "We were looking for someone who shared our passion for the craft of communication above all and cared about the quality of communications output.

"We’re confident we’ve found what we were looking for in Zoe."

In addition to handling the ad sales for Odeon and Cineworld cinemas DCM also has the contract for the Vue chain, giving it around 80% of the market.

Jones said: "I am thrilled to be joining DCM at such an exciting time – cinema is the most emotionally impactful medium and with DCM leading the digital transformation it is now more dynamic, flexible and creative than ever before.

"I’m looking forward to working closely with Simon and the leadership team to help push forward their ambitious and innovative plans to grow cinema's share of the media mix."

Castell left DCM at the end of last year after six years.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Capital One Cup Final in Twitter Amplify campaign

Capital One Cup Final in Twitter Amplify campaign

Capital One is going to provide football fans with live replays during and after its cup final on Sunday as part of a Twitter Amplify campaign.

Share
TV viewing declined 4.5% in 2014

TV viewing declined 4.5% in 2014

Total TV viewing declined by 4.5 per cent in 2014, as heavy viewers watched less telly, and viewing on computers and mobile devices failed to compensate for the decline on the main set.

Share
Campaign Viral Chart: Adidas takes top spot

Campaign Viral Chart: Adidas takes top spot

The Adidas ad encouraging people to do their best to win at their sport has reached the top of the chart.

Share

Get news by email