Gaming publisher launches first Xbox Live app

IGN Entertainment, the computer gaming media company, is today launching its first app on the Xbox Live platform in the UK after a launch in the US.

IGN: launches first Xbox Live app
IGN: launches first Xbox Live app

The IGN app will offer Xbox Live Gold subscribers access to gaming-related content, including live streams of game presentations and industry events such as E3 and the IPL, IGN’s pro-gaming league.

Xbox users will also be able to access game walkthroughs, previews and a catalogue of IGN shows including 'The Daily Fix'.

An IGN spokesperson claims the app is the first gaming publication app to be hosted on the Xbox Live platform in the UK. Ad sales will be split between Microsoft and IGN.

Rich Keen, international publishing director at IGN Entertainment, said the app will offer "the very best of our global video content with a local flavour" straight from user’s televisions. 

Keen said: "IGN’s mission is to reach gamers wherever they are, across all platforms, services and devices."

Rohan Oommen, general manager at Xbox Live EMEA, said: "We’re seeing usage of video, TV and film apps on Xbox Live increase 140% year on year."

The IGN app is available on Xbox Live in the UK, Germany, Austria, Switzerland and the US, with further countries to follow over the coming year.

Other apps that are set to launch in Europe include Absolute Radio in the UK, Sport1 in Germany and TV3 in Spain.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

AOL's Graham Moysey on why we need to invest in people to evolve

AOL's Graham Moysey on why we need to invest in people to evolve

At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching".

Share
Thriving digital listening opens up new opportunities

Thriving digital listening opens up new opportunities

As this week's Rajar figures highlight digital listening hours are at an all-time high, up 6.4% (yoy), Simon Kilby, head of marketplace at Bauer Media, points to new commercial opportunities.

Share
Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.

Share

Get news by email