Gaming publisher launches first Xbox Live app

IGN Entertainment, the computer gaming media company, is today launching its first app on the Xbox Live platform in the UK after a launch in the US.

IGN: launches first Xbox Live app
IGN: launches first Xbox Live app

The IGN app will offer Xbox Live Gold subscribers access to gaming-related content, including live streams of game presentations and industry events such as E3 and the IPL, IGN’s pro-gaming league.

Xbox users will also be able to access game walkthroughs, previews and a catalogue of IGN shows including 'The Daily Fix'.

An IGN spokesperson claims the app is the first gaming publication app to be hosted on the Xbox Live platform in the UK. Ad sales will be split between Microsoft and IGN.

Rich Keen, international publishing director at IGN Entertainment, said the app will offer "the very best of our global video content with a local flavour" straight from user’s televisions. 

Keen said: "IGN’s mission is to reach gamers wherever they are, across all platforms, services and devices."

Rohan Oommen, general manager at Xbox Live EMEA, said: "We’re seeing usage of video, TV and film apps on Xbox Live increase 140% year on year."

The IGN app is available on Xbox Live in the UK, Germany, Austria, Switzerland and the US, with further countries to follow over the coming year.

Other apps that are set to launch in Europe include Absolute Radio in the UK, Sport1 in Germany and TV3 in Spain.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum has hired the MediaCom managing partner Jem Lloyd-Williams to the newly created role of executive director, product.

Share
The Times releases Unquiet Film about Syria kidnapping

The Times releases Unquiet Film about Syria kidnapping

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

Share
Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership.

Share

Get news by email