Sky Movies 007 channel debuts with Skyfall premiere

Sky Movies 007, the movie channel from BSkyB, is today airing the full trailer for 'Skyfall', as well as Bond-themed ads from brands such as Coke Zero, to promote the film's release on Friday 12 October.

Skyfall: James Bond ad premiers on Sky Movies 007
Skyfall: James Bond ad premiers on Sky Movies 007

The trailer is the first ad on the channel, which launched today, and will be shown during every subsequent ad break today.

The only other advertisers on the channel will be James Bond brand partners such as Heineken, Coke Zero, Procter & Gamble's James Bond 007 cologne and Sony Ericsson.

The Sky Movies 007 channel will be the only TV channel to air the full trailer for 'Skyfall' ahead of the film's release next week, as part of marketing activity for the film planned and bought by Manning Gottlieb OMD.

Sky's own promotion of its new TV channel includes rebranding Absolute Radio 00s, Absolute Radio's digital radio station playing music from the noughties decade, as Absolute Radio 007 for today.

Absolute Radio will be hosting Bond competitions across the day, the Absolute Radio 00s station tags will be replaced with Absolute Radio 007 branding and the station will air back-to-back Bond soundtracks during its no repeat guarantee (10am to 5pm).

Sky bought the rights to the Bond films from Hollywood studio MGM in April this year and the channel launches today to mark the 50th anniversary the release of 'Dr No' starring Sean Connery, the first ever Bond film.

The tie up with Absolute Radio was planned and bought by MediaCom.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share
JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share

Get news by email